A strategic
sonolusso
engagement.
Social media strategy, audit & content for Sonolusso Botanicals & Organics.
- ClientSonolusso Botanicals & Organics
- AttentionLinda B. James, CEO & Founder
- SubmittedKenzie · SociallyMackenzie
- IssuedJuly 29, 2026
- Valid for60 days from date issued
Strong product-market fit, meeting a wall.
35 Meta campaigns over 18 months show 5.9–10.1% CTR on sleep-hack content, well above category benchmarks. But that traction is hitting a wall: the current audience skews older than desired, there's no TikTok presence, and the Instagram profile isn't optimized for the demographic Sonolusso wants to reach next.
This project is a one-time strategic investment — two connected deliverables that lay the groundwork for social media expansion. Not a retainer.
Strategy. Two videos.
- Strategy Document (includes audit) — target audience definition, TikTok engagement plan, trend recommendations, content direction, posting schedule, Instagram audit findings, and how the strategy should inform website, brand, and social presence. Delivered as PDF.
- Content Creation — two short-form videos (one product-focused, one founder-focused), edited, captioned, trend-aware, informed by the strategy document. Ready to post on TikTok and cross-post to Instagram Reels.
Why Kenzie
Viral skincare content (50K likes, 300K+ views). Grew accounts from ~40 to 300+ views in two weeks, organic-only. BS in Digital Marketing & Social Media from Johnson & Wales. Understands TikTok trend mechanics and Gen Z content preferences.
Social Media Strategy Document
A comprehensive social media strategy (including audit) focused on how Sonolusso can engage a new demographic — younger women, college-age through early professional — who are the audience actively on TikTok, forming trends, and discovering skincare brands through social media. The strategy document incorporates a full Instagram audit.
- Target audience definition — who they are, what they respond to, why TikTok is the right platform
- TikTok engagement plan — trends, content formats, platform-native behaviors
- Content direction — pillars, video types, product-first approach (10:1 CTR advantage)
- Content mix guidance — ratio of product-focused vs. founder/lifestyle content
- High-level conversion path — how social content connects to purchase
- Brand and design implications — website, brand, look, vibe
- Posting schedule and 90-day KPIs
- Instagram audit (included) — bio, visual consistency, content analysis, CTAs, hashtags, engagement, quick wins, top posts, archive list, video quality, format breakdown
Content Creation
Two short-form videos at $100 each, with strategy informed by the research and findings from the strategy document (Phase 01). Kenzie selects the best format based on the strategy findings.
- One product-focused video (demo or explainer, per the 10:1 CTR advantage)
- One founder-focused video (yap video or testimonial, with LBJ on camera)
- Both vertical, TikTok-native, cross-posted to Instagram Reels
- One round of revisions per video
Potential formats: Product explainer · Product demo · Problem-solution tutorial · Testimonial-style · "Yap" video · Unboxing.
Product-first framing, "Start Tonight" brand voice, cream/lavender visual style, TikTok-native formatting with hook in first 2 seconds.
Payment schedule: 2 invoices — $250 at kickoff, $250 at project completion. All Due Upon Receipt. Valid for 60 days.
Calls, deliverables, and timing.
Phases are sequential — each begins after the prior phase is approved. Estimated completion: September 15, 2026.
| Meeting | When | Deliverable |
|---|---|---|
| Kickoff call | Week 1 | Account access + project context |
| Strategy review | End of Week 3 | Strategy document (Round 1) |
| Video review | End of Week 4–5 | Videos (Round 1) |
| Closeout | End of Week 5 | All deliverables approved |
Ad-hoc communication via text/email. Kenzie confirms feedback receipt within 1 business day. LBJ provides feedback within 2–3 business days.
The boundaries, in plain sight.
| Out of Scope | Available As |
|---|---|
| Paid advertising management | Separate engagement |
| Website design or development | Separate engagement |
| Brand identity work | Separate engagement |
| Professional photography | Not included |
| Multi-platform audit (TikTok) | $100–$300 add-on |
| Additional videos | $100–$300 each |
| Ongoing monthly management | $400/month (optional phase) |
Sign and return.
To accept the terms of this agreement, please sign and return this page.
Client
Sonolusso Botanicals & Organics
Service Provider
mackenzielauto1@gmail.com
Standard terms, in plain English.
Full T&C included in the long-scroll document. Summary of the key clauses:
§1 Price & Payment
Client pays per the SOW. Reimbursable items pre-approved. Vendor entitled to collection costs.
§3 Changes
All scope/price changes agreed in writing before execution.
§4 Cancellation
30 days written notice. Work completed up to cancellation date is transferred to Client. Client pays for work incurred.
§7 Ownership
Final materials owned by Client upon payment. Work for hire.
§8 Portfolio Rights
Vendor retains right to display work in portfolio.
§13 Dispute Resolution
Binding arbitration per AAA rules. Non-prevailing party pays costs.
§16 Non-Solicitation
2-year tail on soliciting Vendor's employees or contractors.
thank you, linda.
Kenzie · SociallyMackenzie
mackenzielauto1@gmail.com
www.sociallymackenzie.com
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